Enhance your Brand

We showcase how your strategies
of doing business in Africa with Africa
delivers returns on your investments.

Tell Your Story

We share your stories of success,
best practices and innovative
solutions for Africa.

Inform Your Strategy

Leverage our deep understanding of
Africa’s key markets

About Us

The African Story Teller (Pty) Ltd is a proudly wholly black woman-owned South African company focusing on brand reputation and stakeholder relationship management. The company is a level one broad-based black economic empowerment (BBBEE) contributor with a strong focus to provide services to South African companies as well as those operating in southern and eastern Africa.

The African Story Teller takes pride in offering clients the skills of a team with extensive working experience across Africa. We have assisted blue-chip companies to connect, engage and share their African stories with stakeholders.

Africa is home to over a billion people – and this growing market is sought-after by investors, but Africa’s success stories have yet to be extensively told. The African Story Teller evolved from the urgency to relate the stories about a competitive, expanding African continent yielding worthy accomplishments.

The African Story Teller works with clients, showcasing how their strategies for doing business in Africa with Africa continues to deliver returns on their investments. We enable companies to share their success stories, best practices and innovative solutions for Africa.

The African Story Teller partners with and supports clients in fostering relationships and partnerships as the strategic foundation to a sustainable African business model.

“I am not African because I was born in Africa, but because Africa was born in me.”  – Kwame Nkrumah

Our Expertise

Connecting, engaging and sharing Africa’s business stories.



Key to connecting with people is building relationships with local stakeholders, while understanding their markets and cultural dynamics. The African Story Teller’s value is in providing clients a partnership underpinned by a deep understanding of the South African and broader African markets.



Key to strategic engagement is creating new relationships, while retaining and sustaining the existing ones. The African Story Teller conceptualises strategic thought leadership events that facilitate engagement between Africa’s leading decision makers.



Brands boasting stories that can resonate with stakeholders benefit from a strong market presence. The African Story Teller leverages its market expertise to deliver and amplify simplified, yet compelling, local stories.



Public speaking ensures your voice is heard within industry discussions. The African Story Teller identifies the appropriate public speaking platforms to provide clients opportunities to share their thought leadership insights.


Thulisile Phiri

Thulisile Phiri

Founder and Managing Director

Thulisile (Thuli) Phesheya Phiri is one of South Africa’s most seasoned brand reputation and stakeholder relationship executives having worked as both head of communications and public affairs for General Electric (GE) in southern Africa and as the co-Africa leader for the GE Africa Affinity Forum, an employee affinity formation promoting diversity globally.

An accomplished communicator with 20 years’ of experience, Thuli has held various leadership positions within South Africa’s leading public relations (PR) agencies and multinational companies as well as lucratively operating her own boutique marketing communications agency.

Having studied marketing and business management as well as PR, Thuli is passionate about youth and women empowerment and leadership development. In her spare time loves reading, travelling and promoting a positive narrative about Africa, its people and its economic opportunities.


+27 11 258 8500

+27 11 258 8500

+27 79 885 0530


Country Club Estate, Building 2
Woodlands drive, Woodlands

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