Story-telling is vital for positioning brands and keeping them top-of-mind in a cluttered media space. Brands boasting stories that resonate with stakeholders benefit from a strong market presence. The African Story Teller leverages its market expertise to deliver and amplify simplified local stories demonstrating the brand’s value within its market.
Our team skilfully identifies the niche media essential to reaching relevant stakeholders with the brands’ stories. The traditional media remains the most effective and economical platform from which to collectively reach a wide range of stakeholders and The African Story Teller maintains sound relationships with the fourth estate across Africa’s key markets.
Our media relations management services include:
• Story-telling strategy formulation;
• Story mining and generation;
• Story-telling strategy implementation;
• Media monitoring and assessment and
• Crisis management including strategy, policy formulation and media protocol.